A good way to use technology to sell

I have to confess that Starbucks is a place I enjoy very much. And I know I'm not the only one.
This time reading a post from a friend I discovered that Starbucks sells online and in a very interesting way: with video, great graphic design and high quality products. Especially with a touch of taste for what is important for us, the persons.
Give a check on the site. It can inspire you with new ideas.