Wednesday, April 01, 2009

The strategy on the back of SharePoint Simple CMS (Part 2)

What we are learning is that the technological part matters mostly to us, I mean to B4Contact. Many of our customers doesn't really care on it.

Said that, we had to question ourselves who else cares about the technology. Of course the answer is obvious: the IT professional. Are they our target? well, yes. But no our principal target. Staying in touch with IT pros is very healthy for us and helps us to understand the industry trends. Some of them become our partners and participate on the development of Web sites based on SharePoint Simple CMS. That is good!

Now it is even more relevant because we are adding importance on the concept of developing with partners. We see much more innovation that way. B4Contact will generate ideas and concepts. Our partners will filter the ideas and transform some of them into usable functionality. That means that they aren't a main "sales target" but they are part of our long term strategy.

B4Contact is the organizer of the Slovenian SharePoint Conference and that helps us to get in touch with SharePoint MVPs and the Slovenian community of SharePoint administrators and developers. The past year was a success! and we plan to get more success this year. The event will take place sometime in November.

For concluding I can say that partnership is essential for SharePoint Simple CMS in the future. Currently we have 5 partners from US and EU. We will work hard during this year to get more!


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